Celebrating a Milestone: Honored with the Latino Business Leadership Award

We are deeply honored and proud to announce that Tico Coffee Roasters has received the prestigious Latino Business Leadership Award from the Silicon Valley Business Journal. This recognition holds profound meaning for us—not just as a business achievement, but as a powerful affirmation of the positive change we are striving to create within the coffee industry and beyond.

As the first Costa Rican woman to own and operate a specialty coffee roasting business in the Bay Area—and indeed across the United States—our founder’s journey is a testament to the values that define Tico Coffee Roasters: passion, resilience, and a deep commitment to making a difference.

Our Mission: Empower, Protect, and Nourish — From Farm to Cup

At Tico Coffee Roasters, our mission has always been clear: to empower, protect, and nourish lives from farm to cup. We are not just dedicated to offering exceptional coffee and fine teas; we are committed to creating a global ripple effect of positive change that touches farmers, communities, customers, and our environment.

  • Empower: We proudly maintain a team that is 80% women, working tirelessly to elevate the voices of women in an industry where they have historically been underrepresented. We are passionate about advocating for gender equity and providing opportunities for leadership and growth at every level of the supply chain.

  • Protect: Sustainability is at the heart of everything we do. From sourcing coffees that are grown with environmentally responsible practices to operating as a Certified California Green Business, we are committed to protecting the natural resources that make our work possible. Every cup you enjoy contributes to a future where farming communities and ecosystems can thrive together.

  • Nourish: Beyond our products, we nourish communities by fostering meaningful relationships with farmers, paying fair prices through direct trade, and supporting initiatives that improve quality of life at origin. We believe that true nourishment comes from investing in people and the planet, not just profits.

A Recognition of Collective Dedication

This award is a reflection of the unwavering dedication of our incredible team, the values that guide our every decision, and the belief that you can do well by doing good. Every action we take—whether it’s roasting small batches to preserve quality, advocating for gender equity, or leading sustainability initiatives—is fueled by our mission and our passion for positive impact.

We also recognize that none of this would be possible without the support of our community. You, our customers and partners, have stood with us over the years, believing in the power of change through coffee. Your loyalty fuels our purpose and inspires us to continue raising the bar for what a responsible and mission-driven business can achieve.

Inspiring the Next Generation

As we celebrate this honor, we hope to inspire the next generation of entrepreneurs and young professionals. Success is not solely measured by profit margins—it’s defined by the lives we touch, the communities we uplift, and the sustainable legacy we leave behind.

Thank you for being a part of our journey. Together, we are proving that coffee can be more than a beverage—it can be a force for empowerment, protection, and nourishment worldwide.